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Various sex toys are laying in a pileVarious sex toys are laying in a pile
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Updated:07/02/2024

Sindex by Sinful - What are we hiding in our nightstands?

When the dildo saw the light of day for the first time, it was considered to be a medical tool to cure women from hysteria. Fortunately, we have come a long way since then. The diagnosis of hysteria has been removed and today it is completely normal to have sex toys in the nightstand. Every other Briton has tried using a sex toy while 2 out of 5 Britons own one or more sex toys.In the 1800’s doctors were already warning about the addictive effect of dildos. And we can relate. Because sex toys have quite the effect. Britons, who own sex toys, tend to be more satisfied with their sex lives, than those who don’t.

If you look across the country, it is clear, that there is a lot of gold hiding in the nightstands – especially in Northeast England and the East Midlands while those on Northern Ireland and in Greater London are holding back a bit more. And if your name is David or Sarah, then there is a good chance that there are sex toys in your nightstand.

One thing is sure under all circumstances: The vibrator comes in on a solid first place on the list of most used sex toys across all the countries in the Sindex.

Two legs over each other
48% of Britons have tried using sex toys
arrow that points to graph
41% of Britons currently own sex toys


0%
18-30 years
0%
31-40 years
0%
41-55 years
0%
56-70 years
Across all the countries in the Sindex, the vibrator is the most common sex toy 
44%
of Britons in a relationship own sex toys
37%
of British singles own sex toys
British sex toy owners on average own 3,6 sex toys
46%
of British women own a vibrator
12%
of British men own a penis ring

Sinful’s top 10 most sold products worldwide

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Lube

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Suction stimulator

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Anal lube

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Penis ring without vibrator

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Mini vibrator

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Rabbit vibrator

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Sex toy cleaning

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Butt plug

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Realistic dildo

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Penis ring with vibrator

East Midlands: 50% own sex toys

Top 5 products sold on Sinful

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Lube

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Suction Stimulator

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Realistic dildo

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Mini vibrator

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Penis ring with vibrator

East of England: 37% own sex toys

Top 5 products sold on Sinful

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Lube

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Suction Stimulator

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Suction Stimulator

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Mini vibrator

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Penis ring with vibrator

Greater London: 29% own sex toys

Top 5 products sold on Sinful

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Suction Stimulator

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Lube

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Rabbit vibrator

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Penis ring without vibrator

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Sex toy cleaning

Northeast England: 54% own sex toys

Top 5 products sold on Sinful

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Suction Stimulator

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Lube

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Mini vibrator

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Rabbit vibrator

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Penis ring with vibrator

Northwest England: 41% own sex toys

Top 5 products sold on Sinful

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Suction Stimulator

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Lube

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Mini vibrator

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Penis ring without vibrator

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Rabbit vibrator

Southeast England: 44% own sex toys

Top 5 products sold on Sinful

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Suction Stimulator

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Lube

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Penis ring without vibrator

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Mini vibrator

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Penis ring with vibrator

Southwest England: 44% own sex toys

Top 5 products sold on Sinful

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Suction stimulator

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Suction stimulator

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Penis ring without vibrator

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Mini vibrator

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Penis ring with vibrator

West Midlands: 43% own sex toys

Top 5 products sold on Sinful

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Suction stimulator

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Lube

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Penis ring without vibrator

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Realistic dildo

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Mini vibrator

Yorkshire and the Humber: 42% own sex toys

Top 5 products sold on Sinful

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Suction stimulator

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Lube

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Realistic dildo

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Mini vibrator

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Penis ring without vibrator

Scotland: 43% own sex toys

Top 5 products sold on Sinful

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Suction stimulator

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Lube

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Mini vibrator

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Realistic dildo

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Rabbit vibrator

Wales: 48% own sex toys

Top 5 products sold on Sinful

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Suction stimulator

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Lube

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Penis ring without vibrator

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Mini vibrator

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Rabbit vibrator

Northern Ireland: 33% own sex toys

Top 5 products sold on Sinful

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Suction stimulator

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Lube

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Realistic dildo

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Mini vibrator

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Rabbit vibrator

These Britons buy most sex toys on Sinful

Men

David Paul James John Mark

Women

Sarah Emma Rebecca Laura Rachel

Sunday is the weekday, where Britons buy most sex toys
Between 23:00 and midnight is when Britons buy most sex toys
271 miles  That’s how many miles of dildos Sinful has sold in the last year.
119,663 pints  That is the total volume of lube Sinful has sold in the last year.

Britons who own sex toys are more satisfied  with their sex lives

66%
of Britons who own sex toys are satisfied with their sex life
50%
of Britons who do not own sex toys are satisfied with their sex life

About Sindex by Sinful

The Sindex maps out how Britons feel about relationships, intimacy, and sex. The Sindex is published by Sinful.

All figures and numbers in Sindex are based on an international population survey and sales data from Sinful.

The population survey was conducted in Denmark, Sweden, Norway, Finland, France, and the United Kingdom with a total of 12,000 respondents – 2,000 in each country. Data were collected via Cint in the period 17 May to 8 June 2022. The survey was sent out to a representative sample in relation to gender, age, and region. Full representativeness is ensured through subsequent weighting of the data.

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