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A couple is sitting under a blanket and hugging each otherA couple is sitting under a blanket and hugging each other
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Updated:07/02/2024

Sindex by Sinful - What is a good sex life?

Sex and intimacy are an important part of life for most Britons. In fact, 85% of Britons say it is important for them to have a good sex life. But what does a good sex life look like? The answers are many and different. On one hand, it may be liberating to know that you can enjoy sex in a variety of ways. On the other hand, it can also create friction and dissatisfaction between partners if their ideas of a good sex life differ.

Fortunately, the numbers in this year’s Sindex show that many Britons are satisfied with their sex lives. More than half of all Britons say that they are satisfied with their sex lives. And British women are more satisfied than British men: 64% of women say they are satisfied with their sex lives compared to 49 % of men.

Nevertheless, almost 3 out of 5 Britons dream about having more sex with their partner. But if we look closer at the numbers, we see that frequency isn’t the most important ingredient in a good sex life. Less than 1 in 4 says that regular sex is crucial to having a good sex life. Feeling close and connected to one’s partner is far more important. In fact, it is the most important factor in a good sex life according to the Britons.

The numbers also show a depressing tendency: Negative body images limit women in their sex lives. Out of the 16% of women, who are unsatisfied with their sex life, nearly every other woman says this is because she doesn’t feel comfortable in her body.

A couple is laying in bed hugging and smiling at each other
85% of Britons say it’s important to them to have a good sex life
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The good sex life according to Britons

You feel closeness and a connection to your sex partner
0%
The quality of the sex you have is good
0%
You can communicate openly about sex with your sex partner
0%
You have the amount of sex you would like
0%
You have sex on a regular basis
0%

The majority of Britons are satisfied with their sex life

Satisfaction with sex life

56%
20%
20%
4%
circle to highlight sentence
Satisfied
Neither satisfied nor dissatisfied
Dissatisfied
Don’t know/Do not want to answer

British women are more satisfied  with their sex life than British men

64%
of women are satisfied with their sex life
49%
of men are satisfied with their sex life

Share of Britons who are satisfied with their sex life compared to the other nationalities in the Sindex

France
0%
Demark
0%
UK
0%
Sweden
0%
Finland
0%
Norway
0%

Most common reasons for dissatisfaction with sex life

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61%

Do not have sex as often as wanted

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65%

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55%

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23%

Do not feel comfortable in own body

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8%

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45%

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16%

Not satisfied with the quality of the sex

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15%

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18%

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13%

Do not get an orgasm as often as I would like

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6%

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24%

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11%

Sex life is repetitive

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9%

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12%

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11%

The sex is over too quickly

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9%

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14%

79%
of Britons say they gain a closer relationship with their partner from having a good sex life 
69%
of Britons say they gain a better mood from having a good sex life 
52% of Britons would like to experiment more sexually
59% of Britons in a relationship would like to have sex with their partner more often than they do today

About Sindex by Sinful

The Sindex maps out how Britons feel about relationships, intimacy, and sex. The Sindex is published by Sinful.

All figures and numbers in Sindex are based on an international population survey and sales data from Sinful.

The population survey was conducted in Denmark, Sweden, Norway, Finland, France, and the United Kingdom with a total of 12,000 respondents – 2,000 in each country. Data were collected via Cint in the period 17 May to 8 June 2022. The survey was sent out to a representative sample in relation to gender, age, and region. Full representativeness is ensured through subsequent weighting of the data.

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